There have been some questions about what a new kit sponsor for Real Salt Lake means, particularly with LifeVantage coming in place of Xango starting in 2014 on a reportedly $30 million deal.
To address some questions, here's a brief list of what it might mean for us:
1. The additional money brought in can go toward making Real Salt Lake a more effective organization. We've previously struggled to pay the bills under past ownership, and while that's not supposed to be a problem with Dell Loy Hansen, being a self-supporting club is a worthwhile goal.
2. Sponsor money can't go toward the squad aside from paying the salary of high-priced designated players. This is something Dell Loy Hansen had previously expressed interest in regardless, but it does provide some internal financial support without having to reach toward his pocketbook.
3. The additional money probably won't play into Jason Kreis's contract negotiations. While it's been some weeks, the last offer we publicly heard about would have placed Jason Kreis as the second-highest paid coach in MLS, behind only Bruce Arena. That's before this windfall, so it's hard to see it being a point that really helps in negotiations.
4. It does provide a stronger platform for enriching the game day experience, and while there's nothing I've heard about, that has been Hansen's public motivating factor in a few high-price moves - particularly in regards to the addition of stadium-wide wi-fi access.
There are plenty of questions remaining about how it will play out, but the impact will probably not be something immediately noticeable.