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MLS reveals new logo, includes color branding for each team


As rumored yesterday, MLS announced a new logo with club-specific coloring yesterday. The response around the web has been understandably mixed.

The logo is more or less a generic shield with a bar cutting across it, the text 'MLS' in the corner, and three stars, which apparently represent club, country and community — so says the league.

It's nothing terribly exciting, really, but it's a thoughtful design. Real Salt Lake gets a nice treatment, with that 'victory gold' making its way into the shield.

Word has it that the area on the bottom-right half ("an open white space that brings you in and out of the MLS world", according to MLS) could be used to display TV logos — MLS on ESPN, for instance, being a thing worth pushing.

We'll see how that shakes out, but regardless, it's at least a nice, clean design. Although, if we're to be honest, it really could have used a soccer ball and a foot kicking said ball. And an eagle.